What The SEO World Needs is a Little Less Talk and a Lot More Action

by pratt on June 12, 2008

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I never would have thought that Toby Keith’s lyrics would have actually applied to real world issues. Funny how things like that happen, eh? Enough about country music (I know you all secretly love it), and onto my point.

About two weeks ago I wrote a heartfelt plea to the Internet marketing world to knock off the recent drama and nonsense that has been plaguing this industry. I had been meaning to write that post for some time, but I was worried that if I posted it here on my blog it might fall on deaf ears. I eagerly awaited Andy Beal’s scholarship contest where I knew it would gain exposure. Unfortunately, I feel as though it faired the same result.

Taylor Pratt is a Dancin' Fool!The Internet marketing world has become nothing more than a tabloid. Post after post we are seeing personal attacks and outcries. I find myself double checking what blogs I am reading because they are sounding more and more like Star Magazine cover stories. Why is it that we only focus on Search Marketing ethics now? And why can’t we stay focused on those debates without getting personal? I’m all for constructive criticism, but I’m begging you all to please start writing about Internet marketing tactics and strategies again. Please!

I couldn’t agree more with what Lisa Barone said on Twitter today with regards to Mystery Guest’s SEOmoz post:

I don’t mean this offensively and I love MG, but, yes, there’s sexism on the Web. So what? Pointing it out does nothing. Be the change.

I couldn’t have said it any better. I’ve read one too many posts complaining about X, Y and Z. Nothing is going to change unless you make it change. Yes you can argue that it helps to start the conversation, but don’t we have enough of those going already? We’re all in this industry together. We are like one giant team. Sure, we are competitors in a sense, but this industry was founded on coopetition.

Put on your white hat or black hat and get back to marketing! If you don’t like the way something is, be the leader and take the steps to fight back. It’s going to be hard, and it would be a lot easier to just write about it – but nothing is going to change unless you make it change.

Save the hypocrite comments. You won’t hear another peep about this from me, I’m making the change.

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Jason Green June 12, 2008 at 3:49 pm

This is the most out of touch post ever! I don’t like country music at all! :-) Aside from that, this is an excellent post. We can point fingers and place blame however we like, but that’s not going to fix internet marketing. I agree that we need to focus on the tactics and strategies if this industry hopes to continue progressing.

gawsapus June 13, 2008 at 3:09 am

Couldn’t agree more.

Robert June 13, 2008 at 8:35 am

I’m with Jason on this one… I detest country music! :)

A classic case of, “be the change that you want to see in the world.”

pratt June 13, 2008 at 8:48 am

Jason and Robert – you may think that you have everyone fooled, but I know you have a Kenny Chesney song or two on your iPod ;)

Robert June 13, 2008 at 9:36 am

@pratt I’d sooner cut my hair into a mullet!!


Adam L June 16, 2008 at 2:19 pm

While I like to read, I avoid posting comments on Sphinn like the plague. I’d rather not get caught up in the hair-splitting arguments, egotistical sarcasm, drama, and flaming over my own opinions and instead focus on making SEO happen!

…and speaking about avoiding like the plague…country music also happens to fall into that category. :)


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