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Posts tagged as:
reports
Why do we have web analytics? Why do we have reports?
Well it's not so we can stare at the pretty charts to see what obscure metric we
can come up with next.
The reason for reports is to invoke actions!
We don't really care that 500 people visited our site today. We want to see
how today compares to yesterday, last week, last month, or last year. It doesn't
end there… Continue reading
