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Posts tagged as:
reporting
When you hand an analytics report to your manager do you get that deer-in-the-headlights
stare?
Trust me, your reports don't need to be complicated to be useful.
Most managers would prefer a bulleted list of the 5 things they need to do next.
Put all of your statistical jargon and pretty charts on another page.
1. Statistical jargon will confuse most managers and executives.
These people aren't statisticians or computer geeks. They don't care that
the… Continue reading
Gather around my fellow Internet marketers, I’m about to reveal a BIG secret of mine…
Your clients don’t know as much about Internet marketing as you do.
Shocking, eh? Apparently this comes as a surprise to many marketers in our industry. I’ve had the privilege of reading many monthly reports that Internet marketing professionals send their clients, and I have to say…it’s embarrassing. I’ve seen everything from reports filled… Continue reading
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