Posts tagged as:


The Conversion Cocktail: Hypothesizing

by pratt on February 11, 2009

I find conversion science fascinating. From science to psychology, conversion is made up of multiple areas of study. I like to refer to this as the conversion cocktail. In this series of posts I'll detail what ingredients are required for a successful conversion test. As I'm reading through Always Be Testing


The Art of the “Thank You” Page

by pratt on April 28, 2008

Websites are like people, there are billions of different people and websites, but you are able to group them together by similarities. Some people are great at networking (lead generation), others are great at sales (e-commerce), some people just like to help and educate others (content sites), and…well, you get the picture. And despite people (and websites) being different, they all have one thing in common: they all have… Continue reading

{ 1 comment }

The Secret to Successful User Testing

by pratt on February 12, 2008

User TestingBefore we dive into user testing, I want to stress the importance of it. Every website has an objective. Whether it is an e-commerce website or an educational hub, there is always a goal (or conversion) that you are hoping to achieve. And who do we rely on to make those conversions? The users.

Finding & Qualifying User Testers

So… Continue reading