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There is nothing more frustrating than dealing with a client who refuses to wait for results. Just this morning, I received an email from a client that I did very brief work for (keyword research and wrote some tags for them). They made the recommended changes to their site, and after waiting 24 hours, emailed me back wondering why their rankings hadn’t change. In fact, they were quite upset… Continue reading
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If you are wondering how account management could cause you to lose a client, please pay close attention. In my experience, account management is almost as important as results. Clients typically terminate accounts when they are confused or just plain frustrated with you. What are the common account management mistakes you should avoid? What are the best tips for success? Read on!
Account Management Mistakes You Should Avoid
Not… Continue reading
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We’ve all been in the situation before:
You have at least a 12 month contract with a client, where you charge them monthly. This month, however, you spent the whole time waiting for them to approve things for you before you could implement them and move on to the next step. Because of their holdup, you… Continue reading
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One of the biggest struggles I see small businesses in the Search Marketing world making is knowing when to charge for the advice they give. As a consultant, you aren’t selling a product. You are selling your knowledge.
It seems like every other day we get a phone call from someone who has some sort of problem with… Continue reading
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When you’re a new SEM Agency, bringing in new business can be difficult. Usually you’ll already have a handful of clients lined up before you start the business, but eventually you’ll hit that ‘slow period’ where you don’t have as much business as you’d like. There are so many untapped resources available to you locally that you could and should be taking advantage of.
Local Business Referral Networks
What… Continue reading
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Is there anything more frustrating than coming up with a great piece of link bait or a really cool web application, and it going right over your client’s head? They don’t get it at all, and in fact they become very defensive. Worried that you all of a sudden don’t understand their business model and what their objectives are with… 
Assuming you aren’t working with an