From the category archives:
I find conversion science fascinating. From science to psychology, conversion is made up of multiple areas of study. I like to refer to this as the conversion cocktail. In this series of posts I'll detail what ingredients are required for a successful conversion test.
As I'm reading through Always Be Testing
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Websites are like people, there are billions of different people and websites, but you are able to group them together by similarities. Some people are great at networking (lead generation), others are great at sales (e-commerce), some people just like to help and educate others (content sites), and…well, you get the picture. And despite people (and websites) being different, they all have one thing in common: they all have… Continue reading
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Before we dive into user testing, I want to stress the importance of it. Every website has an objective. Whether it is an e-commerce website or an educational hub, there is always a goal (or conversion) that you are hoping to achieve. And who do we rely on to make those conversions? The users.
Finding & Qualifying User Testers
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