A major Adwords policy has been revised, and it seems to be going unnoticed. For reasons that no Googler could explain, you were unable to bid on any beer or champagne related keywords. You could, however, bid on wine keywords. This is no longer true.

According to the Google Adwords rep I spoke to on the phone yesterday, “Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status. For information on how the family status of an ad may affect how it is served, please see Google Adwords Support.”

What about hard liquor? Nope. Still can’t bid on those terms. According to Google, “Hard alcohol and liqueurs are considered Restricted Products and therefore cannot be promoted in ad text or be the purpose of your site (occupying a significant portion of your site).”

Happy bidding!

This is a post from Taylor Pratt's blog: Awesome SEO

Google Opens Up Bidding on Beer and Champagne