From the category archives:

How to Lose Clients

If you are wondering how account management could cause you to lose a client, please pay close attention. In my experience, account management is almost as important as results. Clients typically terminate accounts when they are confused or just plain frustrated with you. What are the common account management mistakes you should avoid? What are the best tips for success? Read on!

Account Management Mistakes You Should Avoid

Not… Continue reading

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I’ll be the first to admit that I make mistakes. It is natural and there is nothing I can do about it. I work really hard, and despite how often I double-check my work, there are some things that just slip by. Making a mistake could also mean that you took a risk with a new SEO/SEM technique, and it backfired. How you handle the fact that you made… Continue reading

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Educating Your ClientsAssuming you aren’t working with an expert client, there’s a good chance your clients don’t fully understand what you do. Some may argue that works to your advantage (i.e. you can charge more), but I think it causes many more problems then it is worth.

I’ve run into this issue twice in my career. The first time was… Continue reading

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How to Lose Your Clients: Team Communication

by pratt on December 10, 2007

This series on the Gonzo SEO blog will look at the poor client management techniques that are constantly being practiced, and as a result, are costing Internet marketing companies their key clients.

Effective client management requires effective team communication. The sooner you understand that, the sooner you’ll have great case studies to create press releases about your success stories.

Just two months ago my team had landed a new… Continue reading

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