From the category archives:


PubCon Conversion Presentation

by pratt on March 17, 2009

Thanks everyone for your great feedback on my first PubCon presentation. It was great meeting you all and I hope to continue the conversion conversation here on my blog (I promise to blog again soon!) and on Twitter. You can download a copy of my presentation here: Knowing What to Test


The Conversion Cocktail: Hypothesizing

by pratt on February 11, 2009

I find conversion science fascinating. From science to psychology, conversion is made up of multiple areas of study. I like to refer to this as the conversion cocktail. In this series of posts I'll detail what ingredients are required for a successful conversion test. As I'm reading through Always Be Testing