From the category archives:

Client Management

The Secret to Handling Impatient Clients

by pratt on March 17, 2008

There is nothing more frustrating than dealing with a client who refuses to wait for results. Just this morning, I received an email from a client that I did very brief work for (keyword research and wrote some tags for them). They made the recommended changes to their site, and after waiting 24 hours, emailed me back wondering why their rankings hadn’t change. In fact, they were quite upset… Continue reading


Gather around my fellow Internet marketers, I’m about to reveal a BIG secret of mine…

Your clients don’t know as much about Internet marketing as you do.

Shocking, eh? Apparently this comes as a surprise to many marketers in our industry. I’ve had the privilege of reading many monthly reports that Internet marketing professionals send their clients, and I have to say…it’s embarrassing. I’ve seen everything from reports filled… Continue reading


To Charge or Not to Charge?

by pratt on February 6, 2008

To Charge or Not to Charge?We’ve all been in the situation before:

You have at least a 12 month contract with a client, where you charge them monthly. This month, however, you spent the whole time waiting for them to approve things for you before you could implement them and move on to the next step. Because of their holdup, you… Continue reading


How to Answer that Frustrating Email

by pratt on December 21, 2007

Frustrating EmailsIs there anything more frustrating than coming up with a great piece of link bait or a really cool web application, and it going right over your client’s head? They don’t get it at all, and in fact they become very defensive. Worried that you all of a sudden don’t understand their business model and what their objectives are with… Continue reading