From the category archives:


The awesome group over at LunaMetrics, has put together an awesome conference for anyone who is interested in getting a better understanding of Google Analytics and Google Website Optimizer. I can easily think of 5 great reasons why you should sign up now!
  1. It will be a small conference setting, so you will get individual attention with the experts. This kind of attention is very rare

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When you hand an analytics report to your manager do you get that deer-in-the-headlights stare? Trust me, your reports don't need to be complicated to be useful. Most managers would prefer a bulleted list of the 5 things they need to do next. Put all of your statistical jargon and pretty charts on another page. 1. Statistical jargon will confuse most managers and executives. These people aren't statisticians or computer geeks. They don't care that the… Continue reading


Don’t Flush Your Analytics

by pratt on February 27, 2008

I am desperately trying to potty train Sam, my 3 year old son. I know (and I think he knows) the emotional and rational benefits of making deposits in the potty instead of the diaper. Rationally, it will keep the mess away from him and he will get huge rewards. Emotionally, it will make him feel more accomplished and it will thrill his parents. Even… Continue reading

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Google Analytics, ga.js Code Announced (again)!

by pratt on December 19, 2007

When Google announced ga.js the first time, the web analytics community was buzzing. Yesterday, Google announced the ga.js code again, for real, in real life. Actually, all of the features aren't available yet (Event tracking?). We'll be waiting anxiously for the final, actual, real announcement that ga.js is available along with all of its glorious features. This time, Google has at least made a planned attempt… Continue reading

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Why Do Reports Exist?

by pratt on December 18, 2007

Why do we have web analytics? Why do we have reports? Well it's not so we can stare at the pretty charts to see what obscure metric we can come up with next. The reason for reports is to invoke actions! We don't really care that 500 people visited our site today. We want to see how today compares to yesterday, last week, last month, or last year. It doesn't end there… Continue reading

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