To be successful online, whether it is for your ghostwriting site, e-commerce site or your blog, you need to have a healthy flow of web traffic. When you have more visitors, you will increase your chances of making sales and boosting your profits. After you’ve researched and settled on your niche and supporting keywords, you can use these five tips in order to start seeing an increase in web traffic quickly:
Tag Your Keywords
If you spend any amount of time making sure that your content is optimized for search engines, then you need to remember to tag your keywords. Tags are where search bots look for keywords that match search queries. If you have no tags then your site will be overlooked.
Tags you need to focus on include:
Title tags: These are probably the main tags to focus your keywords on. The sentence used in the title tag should describe your business or blog in 90 characters or less.
Header tags: These are the next in line of importance. This is where you rank your keywords in their order of importance.
Meta tags: These tags give the small piece of text that is found beneath title tags on a search results page. These are typically short, about 150 characters, and should give enough information to encourage a user to click through to your site.
Alt tags: These tags are used to add description text for graphics. Any graphics or images on your site should have a description in an alt tag.
Keep Content Fresh
If you want to keep visitors coming back to your site or blog, it is essential for you to always have new and fresh content. Search engine bots look through a site’s content in order to set page rank. Try to add new content each day in order to keep things current and improve your ranking. If you don’t have the time or the inclination to write as often as you need to, consider hiring a ghostwriter to do the writing for you.
Get More Incoming Links
If you have high-ranking websites linking to your web pages, the search engines will see your site as having more value. Therefore, your search engine optimization will improve.
Not all links are given the same value. Links from websites that are credible and popular as well as relevant to your site will give you more value.
The two types of links are a text link, which uses anchor text to embed your web address into the content, and a direct link, which is the web address written out as is. A deep link is one that links to a page further inside a site instead of the homepage. If you’re a local business, you also want to get citation links. Here is a sample citation for a lawyer. Here’s another law firm citation.
To encourage more sites to link to your pages, submit article to directories, add content to your site, participate in social networking sites (like Twitter or Facebook) and forums, blog and publish press releases.
Use Social Media
Today’s Internet is all about interaction and engagement. Social networking is an excellent way to help generate more traffic to your site or blog. You can keep an active presence on sites like Facebook or Twitter to interact with readers and customers. Create a profile, post updates and leave comments and links to your own site. Get involved and start conversations. Social media is a great way to help locate a much more targeted audience.
Advertising doesn’t have to take too big of a chunk out of your budget. Most businesses rely on PPC advertising since it allows them to keep a tight control over their daily budget. And you can also track results to see what is working best and bringing you the most traffic.
Planning your goals and strategy is an important part of being successful online. Spend time working out your own roadmap, taking these tips into consideration, and you will quickly see some impressive results on your traffic and profits.