Comments on: 3 Unconventional Keyword Research Tools to Improve Conversions

By: 3 Unconventional Keyword Research Tools to Improve Conversions « Keyword Research Master

Mon, 27 Jul 2009 19:54:12 +0000

[...] pratt wrote an interesting post today on3 Unconventional Keyword Research Tools to Improve ConversionsHere’s a quick excerpt [...]

By: searchenginemarketingvox » Blog Archive » Taylor Pratt: Search Blogger of The Day

Thu, 28 Aug 2008 14:03:05 +0000

[...] blog is Gonzo SEO, and the post I wanted to highlight is called 3 Unconventional Keyword Research Tools to Improve Conversions. I particularly liked this post because it steps away from the tools and numbers game for a moment, [...]

By: pratt

pratt — Tue, 17 Jun 2008 20:18:14 +0000

I like how you phrased that, Dana. Although I didn’t mention it in the post, I think you should also make sure they understand what keywords are and why you want to know the information.

Great idea about customer reviews on blogs, Amazon, etc., I hadn’t thought of that!

By: Dana Lookadoo

Dana Lookadoo — Tue, 17 Jun 2008 20:11:54 +0000

I would not have thought about LinkedIn. Fantastic approach! I recently started looking at review sites as sources of keywords, e.g. Yelp. Also, looking at customer reviews on blogs, Amazon, etc. I’ve been preparing to write a post about it, now I can give you some link luv for your suggestions!

When discussing keywords with clients, I ask them to think about “desires” – “How would someone search if they had a deep desire for your product or service and didn’t know it’s name or your name?”

By: RedEvo

RedEvo — Sun, 08 Jun 2008 10:34:06 +0000

If you want to ask your customers what they’d search for the seed keywords engine makes it easy.

By: pratt

pratt — Fri, 06 Jun 2008 19:30:49 +0000

I couldn’t agree more, Mike. I can’t believe how many people are surprised by that, either. You would think it would be common sense: if you want to know what someone is thinking…ask them!

Thanks for the comment!

By: MikeBradbury

MikeBradbury — Fri, 06 Jun 2008 19:26:31 +0000

In order to conduct truly effect keyword research you need to KNOW the client. You can’t expect to sit down for an hour or two, discussing their business and come up with a great keyword list.

Keyword research is all about knowing your client’s business, sitting down with employees, understanding their process as well as you do your own.

… I think I’ll write a post about this…

Thanks for the inspiration.

By: Marc

Marc — Thu, 05 Jun 2008 18:22:15 +0000

I am glad you are reminding online marketers about some of the traditional marketing practices.

Marketing 101 should be required for SEO’s, since they, or I should say, we are really lacking there.

By: Ken Partain

Ken Partain — Tue, 03 Jun 2008 21:05:08 +0000

Sometimes when we think about SEO and SEM we overlook some of the basics of marketing. Your three tools mentioned above are the key to understanding what our target market is thinking about when looking for our product or service. The second two have been used for many years to create the Unique Selling Proposition. Today we have a ton of technology tools to help us do the same thing. Thanks for the post.