From the monthly archives:
Gather around my fellow Internet marketers, I’m about to reveal a BIG secret of mine…
Your clients don’t know as much about Internet marketing as you do.
Shocking, eh? Apparently this comes as a surprise to many marketers in our industry. I’ve had the privilege of reading many monthly reports that Internet marketing professionals send their clients, and I have to say…it’s embarrassing. I’ve seen everything from reports filled… Continue reading
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I am desperately trying to potty train Sam, my 3 year old son. I know (and I think he knows) the emotional and rational benefits of making deposits in the potty instead of the diaper. Rationally, it will keep the mess away from him and he will get huge rewards. Emotionally, it will make him feel more accomplished and it will thrill his parents. Even… Continue reading
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After reading through the great discussions regarding SEO celebrities, and after much thought, I have decided to reveal the secrets of the top SEO celebrities in the industry. If you desire any sort of stardom, you must read this guide. I hope the celebrities exposed in this article will support my decision to… Continue reading
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Before we dive into user testing, I want to stress the importance of it. Every website has an objective. Whether it is an e-commerce website or an educational hub, there is always a goal (or conversion) that you are hoping to achieve. And who do we rely on to make those conversions? The users.
Finding & Qualifying User Testers
So… Continue reading
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We’ve all been in the situation before:
You have at least a 12 month contract with a client, where you charge them monthly. This month, however, you spent the whole time waiting for them to approve things for you before you could implement them and move on to the next step. Because of their holdup, you… Continue reading
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Watching the Giants dismantle the Patriots last night reminded me of a critical step to every website strategy: competitor analysis. I find it amazing how little people actually talk about it. Yet, with every audit I complete and with every web strategy I create, a competitive analysis still remains a priority.