by pratt on December 31, 2007
If there is one thing I’ve learned in this industry, it is that there is a lot of business to be had out there. Every day a company is realizing more and more why they need Internet marketing services. This gives you (the Internet marketer) the flexibility to choose who you want as a client.
How often have you regretted working with a client 2 or 3 months into… Continue reading
Tagged as:
Client Management
by pratt on December 24, 2007
Warm holiday wishes to you and your family from Gonzo SEO.
Have a safe and happy holiday, and don't forget to
keep an eye on Santa!
by pratt on December 21, 2007
Is there anything more frustrating than coming up with a great piece of link bait or a really cool web application, and it going right over your client’s head? They don’t get it at all, and in fact they become very defensive. Worried that you all of a sudden don’t understand their business model and what their objectives are with… Continue reading
Tagged as:
Client Management
by pratt on December 19, 2007
When Google announced ga.js the
first time, the web analytics community was buzzing. Yesterday, Google announced the ga.js code
again, for real, in real life. Actually, all of the features aren't available yet (Event tracking?). We'll be waiting anxiously for the final, actual, real announcement that ga.js is available along with all of its glorious features.
This time, Google has at least made a planned attempt…
Continue reading Tagged as:
ga.js,
Google,
web analytics
by pratt on December 18, 2007
Why do we have web analytics? Why do we have reports?
Well it's not so we can stare at the pretty charts to see what obscure metric we
can come up with next.
The reason for reports is to invoke actions!
We don't really care that 500 people visited our site today. We want to see
how today compares to yesterday, last week, last month, or last year. It doesn't
end there…
Continue reading Tagged as:
reports,
web analytics
Assuming you aren’t working with an