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Thanks everyone for your great feedback on my first PubCon presentation. It was great meeting you all and I hope to continue the conversion conversation here on my blog (I promise to blog again soon!) and on Twitter.
You can download a copy of my presentation here:
Knowing What to Test
I find conversion science fascinating. From science to psychology, conversion is made up of multiple areas of study. I like to refer to this as the conversion cocktail. In this series of posts I'll detail what ingredients are required for a successful conversion test.
As I'm reading through Always Be Testing
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Well folks, the time has come for me to start something new. As you may recall, I stopped blogging back in July when I determined that I wasn't getting enough return for the effort I was putting into my blog. Things have changed.
I've been itching to get back into the blogging world, and I've decided it was time to revamp my blog, and… Continue reading { 7 comments }
Pubcon is my favorite conference to go to each and every year. There is such a large turn out and there is always something to do (it is Vegas after all!) Many people, including myself, have been keeping an eye and ear open for the best events to attend. Fear not, my faithful readers, there are great resources… Continue reading { 3 comments }
A major Adwords policy has been revised, and it seems to be going unnoticed. For reasons that no Googler could explain, you were unable to bid on any beer or champagne related keywords. You could, however, bid on wine keywords. This is no longer true.
According to the Google Adwords rep I spoke to on the phone yesterday, "Beer, wine and champagne may now be promoted from ad text and may… Continue reading
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Let's face it, it is much easier to complain than it is to actually do something about a problem. When it comes to the turmoil that is the United States, I think it is time everyone got off their ass and did something about it.
Kate Morris asked me if I registered (since I'm new to Texas and all), and my response is, "hell yeah!" Let's make a difference… Continue reading
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A few folks have been asking me why I haven't updated Gonzo SEO in a while. The answer is quite simple, really. This blog doesn't make me any money. I recently discussed my thoughts about not blogging anymore with Karl Ribas and Rae Hoffman. Ultimately those discussions (as well as a few great posts), have led me to the conclusion that I'm wasting time (a.k.a… Continue reading
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I never would have thought that Toby Keith’s lyrics would have actually applied to real world issues. Funny how things like that happen, eh? Enough about country music (I know you all secretly love it), and onto my point.
About two weeks ago I wrote a heartfelt plea to the Internet marketing world to knock off the recent drama and nonsense that has been plaguing this industry. I… Continue reading
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Just for the record, I am not being paid or influenced in any way to write this review. This is 100% honest feedback.
About two months ago I signed up for SEOmoz’s pro membership. I decided it would be very valuable to sign up for the membership for a couple of reasons:
- I was looking for a way to bounce new ideas that I had and see how I
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There are a number of great keyword research tools out there (paid tools and free tools, too). Many times, however, I really wonder if I’m doing enough work to get into the mind of the customers. Getting into the customer’s mind is critical, and there isn’t always a tool that can help you do it. You are forced to turn to other methods of keyword research. Here are my… Continue reading
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